10 Best Selling Niches on Zazzle

If you’re just getting started on Zazzle, or even if you’ve been at it for a while, sometimes it can be difficult to decide on a niche to focus on. 

There is an endless supply of different niches to dive into, but they are not all made equal. And each print on demand platform caters to different niches. So it’s important to consider what does well on the platform you are designing on. That’s why I’ve come up with a list of 10 of the top niches on Zazzle.

Here are 9 niches that do very well on Zazzle:

  1. Weddings
  2. Crafts and Party
  3. Small Business
  4. Holiday
  5. Funny
  6. Monogram
  7. Photo
  8. Family
  9. Baby & Kids
  10. Current Events

Now let’s dive into each niche to see what types of products or designs would do well within each niche.

…with such massive popularity comes massive competition…

1. Weddings

You’d have to be living under a rock, or just absolutely brand new to Zazzle, not to know that weddings are a massive niche in Zazzle and realistically their number 1 niche sitewide. 

And with such massive popularity comes massive competition. But don’t let that stop you, there are tons of sub-niches within the wedding niche for you to be able to carve out your little corner of the market. 

Some niches include:

  • Winter 
  • Rustic 
  • LGBTQ+ 
  • Backyard
  • Boho
  • Elegant
  • Destination

Products to design include:

  • Invitations
  • Save the Dates
  • Pedestal Signs
  • Floor Decals
  • Tapestries
  • Posters
  • Envelopes
  • Napkins
  • Tote Bags
  • Various Food Items (cookies, lollipops, chocolates, etc.)

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2. Party

Just like weddings, parties are huge on Zazzle. Basically, any kind of celebration event is pretty massive on Zazzle. 

Some parties to design for:

  • Birthday (from kids to seniors and everything in between)
  • Christmas
  • New Years
  • Family Events 
  • 4th of July
  • Graduation
  • Bat Mitzvah
  • Baby Showers

Products to design on:

  • Invitations
  • Wrapping Paper
  • Paper Cups
  • Napkins
  • Paper Plates
  • Tote Bags
  • Gift Bags
  • Banners

3. Small Business

Small business is another huge niche on Zazzle, let’s look at some of the sub-niches within the small business niche and what some good products to design would be.

Small business niches:

  • Bakers
  • Sewers
  • Knitters
  • Plant business
  • Hair/Make up Stylist
  • Counselor
  • Massage Therapist
  • Photographer
  • Interior Decorator

Products to design on:

  • Business Cards
  • Planners
  • Gift Wrap
  • Gift Tags
  • Tote Bags
  • Stickers
  • Pedestal Signs
  • Posters

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4. Holiday

Holiday niches:

  • Christmas
  • Hanukkah
  • Valentine’s Day
  • 4th of July
  • Easter
  • Halloween

Products to design on:

  • Wrapping paper
  • Greeting Cards
  • Can Coolers
  • Banners
  • Tapestries
  • Stickers
  • Mugs

As I mentioned in my previous article 10 Things I’ve Learned in 4 Years of Print on Demand it’s important to get your products up early to give them enough time to rank in the marketplace before the holidays. 

I’ve created a content creation calendar to help you prioritize what to design and when.

Get the Calendar

5. Funny

The funny niche can really be open to interpretation and there are so many directions you can go with it. Here a just a few niches that you could add humor:

  • We moved announcements
  • Baby on the way
  • Antisocial/Introvert humor
  • COVID humor
  • Valentine’s Day 
  • Doctor’s Orders
  • Birthdays

Products to design for:

  • Mugs
  • Greeting Cards
  • Keychains
  • Throw Pillows
  • Shot Glasses
  • Tshirts
  • Tote Bags

6. Monogram

Zazzle is known for its customizable products and monograms are one of the big sellers. Some things to consider when adding a monogram is whether or not to include:

  • Full Name
  • First name
  • Last Name
  • Initials
  • First Initial
  • Last Initial

You can add a monogram to every product on Zazzle so I don’t feel that we need to go into specific product types here.

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7. Photo

Similar to the monogram, Zazzle is also known for being able to add your own custom photo to its products. Photo niches include:

  • Pets
  • Couple
  • Family
  • Friends
  • Location
  • Anything near and dear to someone’s heart

Just like with monograms, you can add photos to every product on the platform as well. However, a few products that do particularly well would be:

  • Greeting Cards
  • Ornaments
  • Keychains
  • Throw Pillows
  • Tote Bags
  • Calendars
  • Blankets
  • Phone Cases
  • Magnets

8. Family

The family niche ties in with a few of the mentioned niches above. Some things to narrow down your design options:

  • New Family
  • Newlyweds
  • New Baby
  • Photos
  • Beach House
  • Vacation Home
  • Family Ski Trip

Some products to include:

  • Throw Pillows
  • Guest Book
  • Throw Blanket
  • Placemats
  • Posters
  • Greeting Cards
  • Cornhole Sets

9. Baby & Kids

This could be similar to the family niche, but not quite. 

Designs to consider:

  • Baby Animals
  • Space
  • Dinosaurs
  • Unicorns
  • Gender Neutral
  • Watercolor Designs
  • Monograms

Products to consider:

  • Posters
  • Puzzles
  • Notebooks
  • Tapestries
  • Throw Pillows
  • Blankets
  • All the baby products
  • Light Switch Covers

10. Current Events

Current events are always hot sellers if you can hop on the trend quickly enough. Just know that, for the most part, these will be trends and won’t necessarily last. You may have some products do really well for a couple of days, weeks, months, and potentially even a year or two, but the sales will dry up eventually. See my 2020 Income Report for a prime example.

Obviously, current events are always changing so I can’t really give you anything current as you may be reading this weeks, months, or even years after it’s written. 

However, here are some events to look out for:

  • Politics
  • Global Conflict
  • Global Celebrations
  • Pandemics
  • Climate Events
  • Human Rights Movements
  • Activism Movements

Products to consider designing for:

  • Greeting Cards
  • Ornaments
  • Stickers
  • Magnets
  • Tshirts
  • Lawn Signs

Conclusion

I hope this has given you a ton of ideas and a few places to start when doing research for what kinds of products you want to design and in which niches. 

Be sure to check out my previous post on the top selling products on Zazzle if you are looking for more direction.

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Tessa is currently based out of Montreal, QC Canada with eyes set on a move across the globe in the near future. She has a passion for learning and building online streams of income and is striving for the digital nomad life.

Tessa has experience in finance, as she worked in the film industry in the accounting department for 10 years.

Tessa loves traveling and creating art and is busy soaking up everything she can to make her a better artist.